by Carly Martin | Oct 22, 2021 | lead generation, linkedin, social media, social media marketing, Uncategorized
6 Ways to Get a Higher Acceptance Rate for Your LinkedIn Connection Requests There are 4 pillars to a successful LinkedIn presence (AKA you are building your brand, positioning yourself as the expert and generating leads. Anything less is missing the mark). An...
by Carly Martin | Sep 9, 2020 | lead generation, linkedin, linkedin engagement, social media marketing
When I was nine years old, I moved from the big city (Montreal) to a smaller city on the East Coast of Canada (Halifax). Fortunately, I already had one friend from spending my summers in the Maritimes so I wasn’t totally alone on that first day in my new school. My...
by Carly Martin | Jul 14, 2020 | organic social media, social media, social media marketing, Uncategorized
Before you can really understand what’s not working with your social media strategy, ask yourself: Do I 𝙝𝙖𝙫𝙚 a strategy? Do I do the basics- consistently? Check on how your marketing basics are doing before you buy another course, sign up for another webinar or dive...
by Carly Martin | Feb 16, 2020 | email marketing, list building, social media, social media marketing, Uncategorized, virtual coffee break
What a treat! A virtual coffee break talking about email marketing with one of the best email marketers out there- Melanie Diehl of Melanie & Co Marketing Collective! The reason that email marketing is such an important foundational piece of any digital marketing...
by Carly Martin | Feb 8, 2020 | organic social media, social media, social media marketing, Uncategorized
Numbers of followers= Vanity metrics. Do you want big numbers across your social media accounts? It’s easy to understand why you might. You must be doing something right if you have a huge following, right? Your business must be thriving in relation to your followers,...
by Carly Martin | Feb 2, 2020 | organic social media, social media, social media marketing, Uncategorized
Your audience knows a lot about you because of the content you share but does the content you share show that you know them? Besides their interest in you, do you know anything else about them or are they essentially strangers to you? Knowing this and sharing content...
