Are you having a hard time connecting with people on LinkedIn due to the new connection request limit? It’s down to 100 per WEEK, which can make it difficult to connect with potential prospects.
connecting with people on LinkedIn is a core pillar of a LinkedIn Marketing Machine strategy, so I want to share a few tips to work around the new connection request limit on LinkedIn and how to not waste ONE connection requests.
- Make a List of Ideal Clients to Connect With
Do some research on LinkedIn to find your ideal clients. Making a targeted list of ideal clients allows you to keep track of who you’ve sent invites to and who has accepted or not responded. You can monitor your connection requests to ensure you aren’t surprised by hitting the limit. You know exactly how many you’ve sent each week. By keeping a list of ideal clients, you can continue adding to it and stop wasting time with people who aren’t interested. It keeps you much more organized!
- Engage With Their Content
Engaging with your ideal clients’ content is a great way to get noticed. Spend time leaving meaningful comments on their posts to spark conversation. Then you can send a non-spammy invite to connect. This strategy has been working for me because the ideal client recognizes my name from the comment I left. It takes 8 touches to move someone from cold to client so start off the relationship with a valuable contribution to the conversation they’re already having via their content. When someone at least recognizes your name, it doesn’t feel as much of a random request and they’re more likely to accept. Reference their post when you send your connection request to show there’s a reason you want to connect with them besides trying to sell them on something.
- Send InMail Campaigns
You are allowed to InMail members of groups you are a part of for free. This is a great hack for people with free LinkedIn accounts! Join groups that your potential clients might be in, and InMail them to start a conversation. If they respond and you’re able to talk to them, they’re much more likely to accept a connection request.
With a premium account, you can InMail any LinkedIn member. That means you can prospect people who aren’t in the same group as you and InMail them before sending a connection request. I like to think of it as testing the waters. If they don’t respond to an InMail, will they respond to a connection request? Probably not! Keep in mind that there are limits to InMails too, based on your account type. You can check how many you have available on your My Premium page.
- Prospect in LinkedIn Groups
Once you’re in groups that have your ideal client, you can prospect the members. Take a look at their profile and see if they fit into your ideal client avatar. If so, add them to your master list. The key here is to not waste connection requests. Make sure the people you’re sending requests to people who fit into your ideal client avatar and to people who you believe will accept. Don’t waste your 100 connection requests per week!
These four tips will help you work around the new connection request limit on LinkedIn. As I mentioned, the key is to not waste connection requests, no matter how you decide to manage them. I suggest making a master list of ideal clients and engaging with their content. You can find ideal clients in LinkedIn groups and test their interest by sending them an InMail. The best-case scenario is that they send you a connection request because they saw that you took an interest in them!
Let me know if you try any of these tips and how they work for you!
About Hawthorne House Media
We are your marketing arm, managing all aspects of your digital marketing so you can do what you do best. We manage LinkedIn pages and profiles for personal brands and business owners who want to leverage the world’s largest business networking site to drive consistent business growth. We would love to hear from you! Please contact us through the contact form, and we will get back to you shortly!
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