As the world comes to grips with the reality of Coronavirus, the internet and social media in particular is becoming a breeding ground for anxiety and fear. How do you navigate THOSE waters as a business using social media for marketing?
1. Consider what you want your business to promote. No, not products or events but fear and anxiety? Or confidence and peace? You can only pick one.
2. Stay in your lane. I’m not saying that you should avoid any topic but when it comes to posting as your business, can you talk about a crises as it pertains to your work? Your audience tunes into to your channel to hear what you have to say about your industry, not because they want to hear the news.
How can you re-frame your marketing message so that it takes into account what is happening globally in a context of what you do for your clietns or customers?
This video/post is an example of doing that. I am talking about the virus in the context of what I do in order to give value to my audience. You don’t look to me to tell you how to improve your immune system or how to constant an airline in regard to your travel plans.
3. Watch your tone, watch your language. Content, tone and the verbiage you used even just a few weeks ago may seem ignorant, irresponsible or offensive today. Take a look at scheduled content and make sure it makes sense for today’s climate. Take a pause before hitting post and make sure your content isn’t judgmental or political- unless that’s your brand’s thing, of course…
Have you pivoted with your marketing plans or messaging in light of recent events? If you need some ideas for how that might look, get in touch and let’s mull it over.
Stay healthy!