by Carly Martin | May 6, 2021 | lead generation, linkedin, linkedin engagement, organic social media
The world’s largest social network for professionals is a MASSIVE opportunity to grow your business. But, many people don’t know how to leverage it effectively. So they scare off their ideal clients with spammy messages or they don’t show up fully because they’re...
by Carly Martin | Jul 14, 2020 | organic social media, social media, social media marketing, Uncategorized
Before you can really understand what’s not working with your social media strategy, ask yourself: Do I 𝙝𝙖𝙫𝙚 a strategy? Do I do the basics- consistently? Check on how your marketing basics are doing before you buy another course, sign up for another webinar or dive...
by Carly Martin | Apr 22, 2020 | financial advisor on LinkedIn, linkedin, linkedin engagement, organic social media, social media, Uncategorized
There are three reasons only sharing links to an industry related article on LinkedIn isn’t going to help you meet your goals: 1. You are expecting too much from your audience. Click the link, read the article, circle back to your post and engage you in a...
by Carly Martin | Mar 13, 2020 | linkedin, organic social media, social media, Uncategorized
As the world comes to grips with the reality of Coronavirus, the internet and social media in particular is becoming a breeding ground for anxiety and fear. How do you navigate THOSE waters as a business using social media for marketing? 1. Consider what you want your...
by Carly Martin | Feb 8, 2020 | organic social media, social media, social media marketing, Uncategorized
Numbers of followers= Vanity metrics. Do you want big numbers across your social media accounts? It’s easy to understand why you might. You must be doing something right if you have a huge following, right? Your business must be thriving in relation to your followers,...
by Carly Martin | Feb 2, 2020 | organic social media, social media, social media marketing, Uncategorized
Your audience knows a lot about you because of the content you share but does the content you share show that you know them? Besides their interest in you, do you know anything else about them or are they essentially strangers to you? Knowing this and sharing content...
