What a treat!
A virtual coffee break talking about email marketing with one of the best email marketers out there- Melanie Diehl of Melanie & Co Marketing Collective!
The reason that email marketing is such an important foundational piece of any digital marketing strategy is because you own that list. You can email your list whenever you please and you reach their inbox instantly.
There isn’t a pay to play gatekeeper and there isn’t an algorithm hiccup standing in your way.
Social media is an excellent way to build your email list, drive traffic and build a brand but keeping in mind that all roads should lead to your list primarily, will make the difference between a digital marketing plan that works toward building a sustainable, profitable and scaleable business and one that is just collecting likes.
Is building your email list something you have on your to do list or is it something you already prioritize?